By The energy inside the hall lifted when the Loud Urban Choir stepped on stage at Gino’s Asun Jollof storytelling event. Known for their bold fusion style, the group delivered a performance rooted in Afro sounds, mixing rich harmonies with the pulse of contemporary urban beats.
The set was far from the conventional choir approach. Loud Urban Choir leaned into rhythm and movement, blending voices in a way that carried the familiarity of home but with a modern edge. Their sound cut through the room, loud and unapologetic, drawing cheers and applause as phones lit up to capture the moment.
The group has steadily built a reputation for challenging stereotypes of what a choir should sound like. By pairing Afro rhythms with layered vocals, they bridge tradition with modernity making their music just as relevant at cultural festivals as it is on mainstream stages.
At the Gino event, their performance mirrored the spirit of Asun Jollof itself, a reinvention of something beloved, adding flavour, heat, and freshness.
With their Afro-driven delivery, Loud Urban Choir proved that music, like food, can be a powerful way of placing Nigeria at the centre of global conversations.
