By Trump Mobile launches with patriotic branding, $47.45 plan, and $499 smartphone
Summary
- Trump Organization unveils Trump Mobile as “America First” telecom service with gold-colored smartphone and unlimited plan
- Critics raise ethical concerns over conflicts of interest and transparency amid Trump’s political power
- Experts question U.S. manufacturing claims and the viability of pricing in a competitive wireless market
United States — The Trump Organization on June 16, 2025, announced its newest venture, Trump Mobile, a cellular service and smartphone brand promoted as an “America First” initiative by Donald Trump Jr. and Eric Trump.
The launch coincided with the 10-year anniversary of Donald Trump’s 2015 presidential campaign, reinforcing the brand’s patriotic messaging and targeting conservative consumers.
Trump Mobile offers the “47 Plan,” priced at $47.45 per month, a symbolic nod to Donald Trump’s standing as both the 45th and 47th president of the United States. The plan includes unlimited talk, text, and data (with 20GB at high speed), nationwide 5G access through Verizon, AT&T, and T-Mobile, free international calls to over 100 countries, 24/7 roadside assistance, and telehealth services.
Operating as a Mobile Virtual Network Operator (MVNO) under Liberty Mobile Wireless, the service is powered by T-Mobile’s network. Customers can join by using existing devices or a Trump Mobile SIM card.
Accompanying the service is the T1 Smartphone, a gold-colored Android 15 device priced at $499. It features a 6.8-inch AMOLED screen, 50MP rear camera, 12GB RAM, and 256GB storage.
Engraved with the American flag and Trump’s campaign slogan “Make America Great Again,” it is advertised as “designed and built in the United States,” though critics question the feasibility of U.S. manufacturing given the lack of domestic infrastructure and high labor costs. Eric Trump admitted that the first batch may not be fully U.S.-made, with a goal to transition in future production runs.
Despite patriotic branding, Trump Mobile has sparked controversy, with legal scholars and ethics watchdogs warning of potential conflicts of interest. “This is another example of the blurring line between public office and private gain,” said Harvard Law Professor Lawrence Lessig, citing regulatory overlap between the federal government and the telecom industry.
The Trump family claims the Trump Organization only licenses the brand to T1 Mobile LLC, distancing itself from direct involvement in production or service delivery.
Market analysts have also raised doubts about the phone’s value and the plan’s pricing. At $47.45 per month, it is significantly higher than other MVNO plans like Visible ($25/month) and Mint Mobile ($30/month), despite offering additional perks. Skeptics call the T1 a “vaporware” product unless proven to be truly manufactured in the U.S., with some suggesting the branding is more political than practical.
Social media reactions are mixed, with supporters celebrating the patriotic symbolism and critics deriding it as a vanity project exploiting political office.
Industry experts like US Mobile CEO Ahmed Khattak say the product is unlikely to disrupt the $300 billion U.S. wireless market meaningfully.
